Using Artificial Intelligence in Customer Service and Marketing
In the age of digital transformation and data-driven strategies, artificial intelligence (AI) has become a game-changer in how businesses engage with customers and execute marketing campaigns.
- 5training days
- 6modules
- 11sessions
- 32topics
About the programme
Course Overview
In the age of digital transformation and data-driven strategies, artificial intelligence (AI) has become a game-changer in how businesses engage with customers and execute marketing campaigns.
AI is no longer a futuristic concept—it’s a practical tool that enables companies to deliver personalized experiences, automate interactions, and predict customer behavior with remarkable accuracy.
This 5-day workshop is designed to help professionals understand and apply AI technologies to enhance customer service and marketing performance.
Expected Learning Outcomes
Understand how AI enhances customer service and marketing
Explore key AI tools and technologies used in these domains
Design intelligent solutions for customer interaction and behavior analysis
Apply personalization and recommendation techniques in campaigns
Use predictive analytics to anticipate customer needs
Evaluate and improve AI-driven systems
Address ethical and regulatory challenges in AI applications
Build a roadmap for AI integration in customer and marketing operations
Who Should Attend
Customer service and marketing managers
Digital transformation and innovation leaders
Data analysts and customer insight digital collaboration tools
AI and software developers
Product and brand managers
UX and customer experience professionals
Business and technology consultants
Anyone involved in customer engagement or marketing strategy
Course Modules
Open any module to see its sessions and topics.
01will explore tools such as chatbots, recommendation engines, predictive analytics, and sentiment analysis, learning how to integrate them into real-world business scenarios.
Session 1
- Through hands-on sessions, case studies, and guided exercises, attendees will gain the skills to design intelligent customer journeys, optimize marketing efforts, and measure impact effectively.
- Whether you're in customer experience, digital marketing, or product strategy, this workshop will empower you to lead with innovation and deliver smarter, more responsive solutions.
02Introduction to AI in Customer Experience
Session 1AI Fundamentals in Customer Service
- What is AI and how it transforms support
- Traditional vs. intelligent service models
- Value creation through automation
Session 2AI in Modern Marketing
- Data-driven campaign design
- Content personalization
- Algorithmic targeting and segmentation
03AI Tools for Customer Interaction
Session 1Chatbots and Smart Assistants
- Designing conversational interfaces
- Natural Language Processing (NLP) basics
- Multichannel support automation
Session 2Recommendation Systems and Personalization
- Collaborative and content-based filtering
- Behavioral tracking and analysis
- Dynamic product and content delivery
04Predictive Analytics and Customer Behavior
Session 1Forecasting with AI
- Demand prediction and trend analysis
- Customer lifetime value modeling
- Audience segmentation
Session 2Journey Mapping and Experience Optimization
- Touchpoint analysis
- Sentiment and feedback interpretation
- Enhancing digital customer journeys
05Performance Evaluation and Ethical Considerations
Session 1Measuring AI Effectiveness
- Key performance indicators (KPIs)
- Conversion and engagement metrics
- ROI analysis for AI initiatives
Session 2Ethics and Governance in AI
- Data privacy and consent
- Bias and transparency in algorithms
- Compliance with global standards
06Implementation Strategy and Change Management
Session 1Integrating AI into Customer Operations
- Identifying business needs and goals
- Selecting platforms and tools
- Training digital collaboration tools and onboarding
Session 2Sustaining Innovation and Continuous Improvement
- Feedback loops and iteration
- Cross-functional collaboration
- Scaling AI across departments
Complete your registration
We will contact you within one business day to confirm.