The use of social media in marketing has become increasingly important for most companies and institutions. This course covers the concepts and applications of social media marketing. The course will equip participants with the skills necessary to plan and implement a successful social media marketing strategy.
The course will include many topics, such as using email in marketing and affiliate marketing. It will also talk about using social media tools such as Twitter, Facebook, and blogs, and how to use Facebook to create a fan page and increase the number of followers on your business page.