✨ General Introduction 

As digital transformation reshapes the financial sector, customer experience has become a key differentiator for banks.

Augmented Reality (AR) is emerging as a powerful tool to revolutionize how banks interact with their clients—offering immersive, personalized, and intelligent service experiences.

AR is no longer confined to gaming or entertainment; it’s now a strategic asset for enhancing customer engagement, streamlining support, and delivering innovative banking solutions.

This 5-day workshop is designed to equip professionals with the knowledge and practical skills to integrate AR into banking customer service.

Participants will explore the fundamentals of AR, its development platforms, and its real-world applications in banking environments—from interactive branch navigation to smart product visualization and virtual assistance.

Through hands-on sessions, case studies, and expert-led discussions, attendees will learn how to design AR-powered interfaces, ensure data security, and build customer loyalty through immersive experiences.

This workshop is a gateway to the future of smart, customer-centric banking.

👥 Target Audience

• Customer experience managers in banks
• Digital transformation and IT teams
• Banking app developers
• Innovation and product development teams
• Marketing and customer engagement professionals
• UI/UX designers
• Financial service consultants
• AR enthusiasts in the financial sector

🎯 Expected Outcomes

• Understand the fundamentals of AR and its role in banking
• Design interactive customer experiences using AR
• Integrate AR into mobile banking applications
• Enhance customer support with AR-driven tools
• Improve customer satisfaction through immersive service
• Build a secure and compliant AR banking environment
• Train staff using AR simulations
• Develop marketing strategies using AR engagement

📚 Scientific Topics:

🔹 Track 1: Introduction to Augmented Reality

Session 1: AR Fundamentals and Technologies

• What is AR and how does it work
• AR vs. Virtual Reality
• Display and interaction technologies

Session 2: AR Development Platforms

• Unity, ARKit, ARCore overview
• Integrating AR into mobile apps
• Technical challenges in banking environments

🔹 Track 2: Designing AR Customer Experiences

Session 1: Interactive User Interfaces

• 3D interface design principles
• Visual and sensory engagement
• Enhancing banking UX with AR

Session 2: AR in Smart Branches

• AR-guided navigation
• Interactive product displays
• Reducing wait times with AR tools

🔹 Track 3: AR in Customer Support and Training

Session 1: AR-Powered Customer Assistance

• Real-time interactive help
• Visual product/service explanations
• Reducing errors and improving clarity

Session 2: Staff Training with AR Simulations

• Simulated banking scenarios
• Hands-on system training
• Boosting operational efficiency

🔹 Track 4: Cybersecurity and Compliance in AR Environments

Session 1: Data Protection in AR Applications

• Encryption and secure interaction
• Access control and identity verification
• Privacy in immersive environments

Session 2: Regulatory and Technical Compliance

• Banking standards and AR alignment
• Legal challenges in AR deployment
• Compliance reporting and auditing

🔹 Track 5: AR Marketing and Customer Loyalty

Session 1: Interactive Marketing Campaigns

• AR in promotional banking offers
• Attracting customers through immersive visuals
• Measuring campaign effectiveness

Session 2: Building Loyalty with AR

• Personalized AR services
• Gamified reward programs

Strengthening customer-bank relationships